How to get more followers on Instagram? Since I got to 15k Instagram followers, I get asked this question more and more. I want to answer that question once and for all. Besides, I strongly advise against buying Instagram followers. That will not bring you any commitment in the long run, and that is what you want from your followers.
I don’t think there is any secret recipe, nor that we can get to that point with no effort at all. However, I think some of my advice can help you increase your engagement on that social media! I also have to say that I think the niche you are in really does make a difference. Since I am in the tech and programming niche, there is a nice community that revolves around these subjects!
PS: At the end of the blog post, you can download a FREE checklist that you can use before you post any picture to Instagram! Make sure you don’t forget anything!
To gain more Instagram followers, you should…
- Have a short and intriguing bio
In mine, I talk about my studies, since it’s the main subject of my Instagram account. I also write my email address, where I live, and my blog, since these are questions, I get asked every day.
- Post new pictures regularly
I post 1 picture per day in average, but you could post up to 3 pictures per day. Do not be intrusive. Otherwise, your subscribers will stop following you.
- Add your location to your pictures
We can also browse through locations on Instagram. Add a venue so more people can find your post! You don’t have to be too precise, just use the biggest town near where you live.
- Tell a story, be a little personal, and be yourself
On Instagram, you don’t need to post perfect pictures to get engagement from your followers. What is important is telling a story, so you inspire people through your photos.
- Use “a lot” of hashtags!
Use at least 15 hashtags. Some “studies” have shown that 11 hashtags would be the optimal number, but I use lots of them. I don’t count, and everything is going great. The maximum allowed on Instagram is 30. It is not advisable to use hashtags with too many publications, for example, “instadaily,” since this brings almost no visibility since it is overused. Also, I often use different hashtags from time to time. It’s good to change things up sometimes so new people can get to your account.
- Tag other accounts when applicable
I do not tag anyone if it does not apply. On the other hand, if a notebook that I bought on Amazon is in a photo that I publish, then I’ll tag Amazon in the post, for example. This brings you more visibility, since people who visit the Amazon account will be able to see your publications in Amazon tags.
- Engage with accounts similar to yours
Almost every day, I engage for more than an hour with other people. I like and comment other pictures I find through certain hashtags. I do this when I am on public transportation—it’s the perfect time!
- Reply to your comments
I reply to almost all the comments I get under my pictures! If I don’t reply, it’s probably because it is a comment from a robot – or I just don’t have anything to say!
- Reply to your private messages
I also reply to every single private message I receive! Sometimes it can take me a couple days or a week, but someday I’ll reply! I think it helps to create a friendship with your followers, which I enjoy
- Have a balanced number of following and followers
It is very important to have more subscribers than subscriptions! This can be alright when you have small numbers for both (up to 600, maybe), but an account that follows 2000 people and has 5 subscribers, it’s a little weird! And many people will not want to follow such an account, myself included. Keep your numbers balanced.
You should not (or don’t have to)…
- Use a robot
I hate robots. I hate automatic comments on pictures that don’t make sense. Please don’t do this. It might be the easiest track to get new followers, but do you want to break the rules of Instagram and risk to lose your account? I don’t. Let’s be honest!
- Have a theme
You can very well have a theme. What I mean by that is that in many places, it is said everywhere that to succeed on Instagram you are obliged to have a theme. That is not the case, and I am proof of that. What is important is to remain true to yourself. My pictures are never perfect and I never spend more than 5 minutes to take a picture. I guess that’s my theme!
- Only post pictures made on Photoshop
This removes a lot of “personality” from your account. Even if the account is for your blog and you create these images to promote your new articles, I advise you not to make images from scratch. Instead, take photos yourself of objects according to the subject of your article and publish it. Personally, I don’t follow any accounts that post photoshopped pictures.
- Plan all your posts in advance
For the same reasons mentioned above. Too much planning removes the “spontaneity” that may please your subscribers.
- No need to be in an Instagram Pod!
I’m not in one, and my account has a steady growth anyway! And oh god, these pods are a LOT of work! You could clearly invest your time elsewhere, like just writing genuine comments to people in your niche. When I was in a pod, I was with fashion and lifestyle bloggers because there wasn’t anyone in the tech niche in these kind of things… And I am NOT interested AT ALL in fashion. I wear free tech t-shirts everyday. HA! 😉
- Post a picture of a flower and talk about your gym workout
This situation probably occurs when people plan their publications too far in advance, but it irritates me when someone posts a photo and their “caption” tells an entirely different story. In my opinion, it is necessary to have a connection between the image and the story that is told in the caption…
Advice to promote your blog on Instagram
- Enter the link to your blog or YouTube channel in your biography in the space provided
- I make stories every 2 or 3 days to tell people to visit my blog and use a recurrent task on Todoist as a reminder
- Some people can now have a link to their stories, so you should do that too!
- When I publish a new article, I also announce it in my publication of the day to remind my subscribers to visit my blog!
Do you think I’ve gone around all the right habits to have on Instagram? Tell me your opinion in comments!