There is a new trend on Instagram: using the website Linktree to have multiple links instead of one on your profile. I have very quickly joined the trend since I have many things to promote to my subscribers! My Facebook page, my newsletter, etc… Unfortunately, I soon realized that my Google Analytics acquisition data wasn’t accurate anymore.
Visitors now came from the referral category and then from link.tree. For me, these visitors come from Instagram. I wanted them to appear under “Acquisition > Social > Instagram” as they do by default! Statistics are crucial to know where to put our promotion efforts. I started looking for a way to allow my traffic from Linktree to merge and back into the Social> Instagram category.