You’ve probably seen them before but never really took the time to read them. Often placed at the bottom of a webpage, these subtle links are more important than you think. Yes, I’m talking about privacy policies. You might not have asked yourself this question before, but I’m asking it today: you might have never read one before, but do you need to put one on your website or your app? Let’s find out!
What is personal information?
Personal information is any information that allows you to identify an individual. This includes email addresses, age, ethnicity, financial transactions, home addresses, and more.
When do you need to include one on your website or your app?
You should first and foremost determine when you will be collecting personal information regarding your users or website visitors and disclosing that. Then, you should be disclosing the type of information you will be collecting at each moment and why it is necessary for you to do so. This could be to allow the user to fully take advantage of all your app’s features or in order to better assist a customer when they contact you.
Another important element is to whom the information will be disclosed and why. For instance, you might have to disclose your customer’s information if you have e-commerce and you use a third-party to process credit card payments.
You also need to inform your user of how they can access their data if they want to do so. Ideally, you would have a specific email address that will only receive requests regarding access to personal information.
Hopefully, this made privacy policies a little clearer for all of you! Do not hesitate to leave us a comment or to ask us your questions regarding privacy policies!
The author, Aicha Tohry
This is my first guest post! The article was written by Aicha Tohry, from ARTY LAW. She is a lawyer from Montreal, Canada.